The primary goal of the landing page is to capture the visitor’s contact information. Landing page is any webpage that a customer can land on.
Landing page is basically a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page. The main purpose is to capture leads.
Web pages and landing pages are different even though they are at the same domain. Landing page is mainly built for a specific marketing campaign goal and to drive traffic.
The main purpose of Landing page :
The main purpose of landing page is marketing campaigns or pay per link and search Engine Optimization SEO. Landing pages are great way to build traffic and to improve SEO.
Landing pages directly support the business goals, increase credibility,
increase conversation with customers, improve brand awareness.
The main benefits of landing pages are we can reach out new market, can promote a new product, getting new customers or closing more to sales. It is created specifically for the purposes of a marketing or advertising campaign.
Well optimize landing pages can transform prospects into leads by gathering the visitor’s information. Landing page is intended to maximize conversation of visitors to a page or series of pages towards lead or sale.
What makes a good landing page?
The header or the title, is the key message of landing page. header should be bigger than the rest of the content on the page.
The sub headline serves to strengthen and support the headline. It may explain the core benefits, clarify the offer in the headline, explain core benefits, or provide a supporting statistic. headline should be near to the sub headline as these two elements are strongly associated.
High quality image in landing page can increase its visual appeal and catch viewer’s eye.
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