Landing Page Design

What is Landing page?

• The primary goal of the landing page is to capture the visitor’s contact information. Landing page is any webpage that a customer can land on.
• Landing page is basically a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page. The main purpose is to capture leads.
• Web pages and landing pages are different even though they are at the same domain. Landing page is mainly built for a specific marketing campaign goal and to drive traffic.

The main purpose of Landing page :

• The main purpose of landing page is marketing campaigns or pay per link and search Engine Optimization SEO. Landing pages are great way to build traffic and to improve SEO.
• Landing pages directly support the business goals, increase credibility,
• increase conversation with customers, improve brand awareness.

• The main benefits of landing pages are we can reach out new market, can promote a new product, getting new customers or closing more to sales. It is created specifically for the purposes of a marketing or advertising campaign.
• Well optimize landing pages can transform prospects into leads by gathering the visitor’s information. Landing page is intended to maximize conversation of visitors to a page or series of pages towards lead or sale.

What makes a good landing page?

• The header or the title, is the key message of landing page. header should be bigger than the rest of the content on the page.
• The sub headline serves to strengthen and support the headline. It may explain the core benefits, clarify the offer in the headline, explain core benefits, or provide a supporting statistic. headline should be near to the sub headline as these two elements are strongly associated.
• High quality image in landing page can increase its visual appeal and catch viewer’s eye.